ABOUT MAGGIE NICHOLS
Maggie is the CEO and President of Eureka! Ranch, a premier firm dedicated to helping organizations achieve breakthrough innovation and strategic growth.
With over two decades of experience in leadership, business development, and creative problem-solving, Maggie has become a respected thought leader and trusted advisor to companies around the world. She has helped hundreds of Leaders & Innovation Teams create new and improved products and services for businesses across multiple industries, like Humana, Ford, Johnson & Johnson, Toyota, Chase Bank and many more.
Under Maggie’s leadership, Eureka Ranch has pioneered innovative methodologies that empower teams to foster creativity, enhance collaboration, implement systems and strategies that drive long-term success. She is passionate about helping businesses unlock their full potential, through tailored solutions that blend strategy with creativity, while inspiring individuals and teams to think outside the box. She has spearheaded groundbreaking R&D, including a patented teaching system proven 200–400% more effective, validation of Innovation Engineering as a “breakout innovation system” by Stanford, and a system that boosts net innovation value by 78%. She continues to advance the use of AI to enhance team creativity and problem-solving.
Maggie’s extensive experience also extends to her work as a highly sought-after speaker and trainer. She has led transformative workshops and seminars for organizations around the world, focusing on leadership development, team-building, and cultivating a culture of innovation. Her engaging, interactive approach encourages participants to take actionable steps that lead to lasting change.
Maggie’s ability to connect with diverse audiences, combined with her deep knowledge and experience, has made her a go-to expert for businesses looking to innovate and grow. She has served on innovation boards, coached Inventors on Backyard Inventors and contributed to Forbes, Beloved Economies, and the Global Innovation Science Handbook.
She is deeply committed to personal and professional growth, both for herself and for the people and organizations she works with. Her passion for education and development is evident in her work, as she continually seeks new ways to inspire and empower others, as well as helping them think smarter and innovate faster.

Whether it’s a room full of hundreds or an intimate gathering, Maggie is a speaker who commands attention with every word.
