Books by Doug Hall
JUMP START Your Business Brain details data-proven methods that will make your sales, marketing and business development measurably more effective.
What makes this book unique:
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.
The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today’s super competitive, time-compressed and overstressed marketplace.
JUMP START Your MARKETING BRAIN
Learn how to sell more with less effort.
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working.
Meaningful Marketing is about honesty. It’s about respecting your customers’ intelligence. It’s about focusing your energies on how you and your offering make a genuine difference in your customers’ lives.
After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell: Your brand, your services, our products and even yourself!
North Pole Tenderfoot
Join Doug Hall on an adventure to the top of the earth – the North Pole. Leading the expedition is Paul Schurke of Ely, Minnesota, a genuine adventure hero.
As a brilliant businessman, Hall helps the world’s leading companies with big ideas and bold innovations, but on this trip he is a rookie, a raw beginner. In Admiral Peary’s words, he is a “tenderfoot.”
Peary had long been Hall’s hero, and following in the great explorer’s footsteps was a dream the tenderfoot wanted to fulfill. In fulfilling that dream, he also hoped to raise awareness for his Great Aspirations! charity, which focuses on teaching parents how to inspire their children.