Innovation News

Celebrating the Art & Science of Innovation

Doug Hall & Maggie Nichols

Are you talking to the 18% & ignoring the 82%?

It was a Eureka! Moment.  I was leading a WHISKeY and Cocktail tasting to raise money for the College of Piping and Celtic Performing Arts of Canada. I gave a 15 minute presentation on the world of WHISKeY and COCKTAILS.  Immediately a 50 something male came...