INNOVATIONS IN SELLING drive higher PROFITS
This past weekend I learned the importance of SELLING INNOVATIONS on profitability. The scene was the Artisan Market at the Kentucky's Edge Bourbon Festival. Our Brain Brew Custom WHISKeY team had a booth where we introduced our new Riverboat Collection of Craft...
What are you doing today?
During a planning call for a conference I’m speaking at in Madrid. I was asked how I wanted to be introduced I said, “don’t say what I’ve done - that can be read in my bio.” I went on to explain - “Instead of telling people what I've done tell them what I’m doing...
Are you talking to the 18% & ignoring the 82%?
It was a Eureka! Moment. I was leading a WHISKeY and Cocktail tasting to raise money for the College of Piping and Celtic Performing Arts of Canada. I gave a 15 minute presentation on the world of WHISKeY and COCKTAILS. Immediately a 50 something male came...
The Importance of 11 Seconds
Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds! That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED...
Creating A Difference That Makes a Difference
Creating a difference that makes a difference … is the purpose of life. In simple terms a difference that makes a difference is… - A BIG Idea A True INNOVATION A Meaningfully Unique product or service improvement Something that builds PRIDE among...
3 IS THE MAGIC NUMBER
Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment. At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other...
How Focus Can Change Your Business
Significant overall sales growth can be realized if: A) You cut your product line by as much at 50%.B) You expand your product line to service all customers. The correct answer is A, you cut your product line by as much as 50%. This has proved itself again and again...
Numbers are Your Friend when Innovating
Years ago at Procter & Gamble my team and I were trying to sort out what to do after having just gotten some horrible product testing results. Tim Feely, who I believe was a Product Development Director at the time, stopped into the meeting and told...
3 secrets to Getting Investors to Invest in Your Idea
To create, communicate and commercialize an innovation requires lots of money. The money can come from your existing company, from outside investors or from your own savings. Note - when it’s from your own savings it’s not uncommon for that to not be fully your...
Confront Reality & Build a Plan to De-Risk your Innovation Project!
Using innovation to grow sales and profits is an accepted business concept. Actually taking action on innovations - especially big idea innovations - is scary for many. The Eureka! Ranch team has developed a new PROJECT P&L tool for helping innovators build...
Doug’s Newest Book
PROACTIVE Problem Solving
Published January 2025 -Stop the Stupid and Build a Smarter, More Productive Organization
The way businesses operate is broken. You see it every day — inefficient systems, endless frustrations, and wasted time. Only 32% of employees feel engaged, while managers spend up to 3.5 hours a day fixing problems caused by flawed work systems. The result is frustration, squandered resources, and missed opportunities.
In PROACTIVE Problem Solving, Doug Hall — visionary & founder of Eureka! Ranch and Brain Brew Distillery — delivers a bold solution to Stop the Stupid and eliminate what’s not working. His proven approach, developed through decades of innovation leadership, empowers organizations to find and fix problems by engaging everyone from the frontline to the c-suite in the problem-solving process.
Grounded in real-world success, this book draws from Doug’s experience leading over 20,000 innovations at Eureka! Ranch and scaling Brain Brew Distillery from a startup to producing over 100,000 cases of bourbon annually.
PROACTIVE Problem Solving dives deep to unearth proven methods for growth and profitability:
- Defining Problems and Solutions: Identify what the problem is, then focus on the “why.” Pinpoint the issues that matter, and build communication skills needed to implement effective solutions.
- Creating Solutions: Understand the three principles that increase problem-solving capabilities: exploring stimulus, leveraging diversity and inclusion, and driving out fear. You’ll learn proven techniques for engaging employees, fostering innovation, and turning teams into problem-solving virtuosos.
- Driving out Risk as You Bring Your Idea to Life: Discover Doug’s reliable system for decreasing risk and increasing success. Transform good ideas into game-changing results.
Whether you’re a manager striving to lead more effectively or an employee wanting to make a greater impact, Proactive Problem Solving delivers actionable insights to revolutionize how work gets done. By implementing these methods, your organization can reduce costly mistakes, enhance employee satisfaction, and drive sustainable growth in today’s competitive business environment.
