3 Secrets to getting Investors to Invest

3 secrets to Getting Investors to Invest in Your Idea

To create, communicate and commercialize an innovation requires lots of money.  The money can come from your existing company, from outside investors or from your own savings. Note – when it’s from your own savings it’s not uncommon for that to not be fully your decision – you often have a spouse or partner who has a financial and emotional stake in you investing your money. 

I’ve spent over 40 years selling companies, outside investors, family and friends on investing in ideas that I’ve created or helped create. I’ve sold multi-national corporations, small companies, non-profits and even governments on investing in my ideas.
From this I’ve learned THREE SECRETS that I believe are nearly fool proof.    
MAKE IT REAL: Step one is to make your idea real. By this I mean you MUST craft two prototypes:Concept Prototype: This is ideally one piece of paper that presents your idea in the way you would show it to a possible customer.  When you don’t have the actual innovation use illustrations to help potential investors see your idea as you envision it.Functional Prototype: This is a works like demonstration of the “magic” that is your innovation. It doesn’t matter how ugly it is – it just needs to help potential investors see, feel and experience the WOW you envision.
GET THE NUMBERS: If you want investors to invest you MUST have the numbers. Numbers include: 1) Customer Research on your prototypes, 2) Sales & Cost forecasts and 3) R&D, Production and Marketing investment needs. NO MATH = NO PROJECT this is what I tell inventors inside and outside of companies.
PROTECT YOUR INVENTION: Define in writing how you can protect yourself from being copied. Investors like to “own” something – and know that no one else owns anything close to it. The easiest way to protect your invention is to file a patent. You can also use trade secrets, specialized supply chain or in some cases trademarks. 
When you can make your innovation real with prototypes, share your math and your proprietary protection then you have what you need to get investors to write you a check to support your innovation.  In my personal experience over the years this process works both inside corporations and with outside investors.

Measure Innovation Risk

Confront Reality & Build a Plan to De-Risk your Innovation Project!

Using innovation to grow sales and profits is an accepted business concept.

Actually taking action on innovations – especially big idea innovations – is scary for many.
The Eureka! Ranch team has developed a new PROJECT P&L tool for helping innovators build support and confidence among leadership, investors and other stake holders.
I’ve learned over the years that the P&L statement for innovation projects is the key to building support. It’s the place where all of your assumptions about sales, profits and return on investment come together on one piece of paper.
Sadly, many innovators have not been taught how to use their PROJECT P&L as an innovation acceleration tool.   
With PROJECT P&L the Eureka! Ranch team helps you do risk adjusted math on AN EXISTING INNOVATION PROJECT. Having identified the three highest risk / variance areas they then help you craft a plan to de-risk these areas. The bottom line is a reduction of risk of failure by up to 80%.
Risk is quantified through measurement of the variance around your estimates. Some estimates associated with your PROJECT P&L will be relatively firm – with little standard deviation. Others, will have very large variance. The areas with high variance are the ones that are most likely to cause you to fail.
You can do this yourself – by simply estimating best case, worst case and best guess and using a spreadsheet to model that impact of the uncertainty inherent in your P&L on your odds of success.  
Alternatively – you can use the TrailBlazer Innovation Project Software developed by the Eureka! Ranch team. It’s a collection of easy to use tools that help you quantify the risk associated with forecasting inputs. Your quantified inputs are then used to forecast sales, cost and profit using a state of the art “Market Simulation” system.  It allows you to do a “virtual introduction” of your innovation into the marketplace some 10,000 times. The PROJECT P&L report predicts five years of trial, repeat and diffusion of your innovation into the marketplace. It also models the uncertainty associated with your estimates of cost and profitability. 
The first couple of PROJECT P&L assessments are done by the Ranch team working with your team. In time, your staff becomes trained to run them on all projects.
The bottom line result is nothing short of amazing.  You decrease your project risk AND build confidence among your stakeholders.
To learn more about how the Eureka! Ranch can help reach out to Maggie Nichols at Maggie@EurekaRanch.com

Innovation Team Earning Turst

How Leadership can Learn to TRUST their Teams

After 48 years of innovating and 33 years of consulting – I believe that the ROOT CAUSE of a lack of innovation at most companies is the lack of TRUST that leaders have in the ability of their teams to innovate successfully.

This lack of trust sets off a chain reaction of bad behaviors…
Because they don’t trust their teams can execute big ideas – leadership sets small goals.
Setting small goals for innovation results in changes without the WOW factor needed to be successful
When senior leaders see that they are failing on what seem like easy ideas – they lose more confidence.
Eventually – a “guru” is brought in to create big ideas – with fancy design ideas & marketing smoke.
Not being connected to the reality of how to actually develop and deliver – the ideas soon fail.
Management – having failed with little ideas & guru ideas – gives up – and resorts to using cost cutting to drive growth.
This strategy works for a short time – but soon sees diminishing returns.
Leadership is replaced and the cycle repeats
And it all started because the Leader didn’t TRUST in the ability of the company teams to innovate.
THE GOOD NEWS IS –
The people can innovate. The people have big ideas. The people can turn those big ideas into reality.
They just need support and structures to help them focus their energy more successfully.
Under the leadership of CEO Maggie Nichols the Eureka! Ranch team is using Eureka! Inventing projects to build leadership TRUST.    The Ranch experts – work side by side with employees.  They show by doing – teaching, inventing and driving out risk though rapid quantitative research. 
With this success – leadership sees a pathway to winning with innovation.   Leadership sets project missions that are more challenging – and that deliver higher sales and profits.
To make the process sustainable – the Ranch team provides Innovation Engineering courses and software tools.  Soon a new mindset develops where employees, managers and leadership believe – really believe that they can win with innovation.
 
 
WHAT IS EUREKA! INVENTING?
Use that button below to learn more about how Eureka! Ranch, CEO, Maggie Nichols and the team at the Ranch help companies win with innovation every single day through Eureka! Inventing projects! 

innovation mixologist or bartender

Innovation Mixologists & Bartenders

A wise man taught me recently the difference between a Bartender and a Mixologist.   

A Mixologist is a guru who creates cocktails. The mixologist is a celebrated celebrity.
A Bartender is a friend who creates connections. The bartender is a teacher, listener and friend. 
Mixologists perform the creation of amazing drinks.
Bartender’s make connections through cocktails and conversation.
Mixologists create brilliant cocktails with impeccable skill. Bartenders create cocktails that match the unique tastes and desires of their customers.
A friend told a story of walking into a grand bar in New York City. He sat down and suddenly a drink appeared – his drink, his way – as he ordered it two years before.  That’s a bartender.
In the world of innovation there is a similar segmentation among designers, inventors and consultants. 
The mixologists of INNOVATION are the “gurus” who tell you what you should do. They preach and pontificate. Their idea is THE IDEA – all others are not worthy of consideration. 
The bartenders of INNOVATION are the “mentors” (sometimes called teachers or coaches) who enable you do to great things. They help you discover within your heart, brain and soul THE RIGHT IDEA for you to pursue at THIS MOMENT in your life.    
Mixologists focus 99% of their energy on the elegance of the idea. 
Bartenders understand that when it comes to making big ideas happen you need the passion of the people, team and organization just as much as the idea itself.
In simple terms Mixologists are about EGO – Bartenders are about HEART, HEAD & SOUL.
THINK about this in your life. Are you fixated on your idea, your ego and thinking.  OR, are you a bartender – embracing the conversation – letting your heart, mind and soul guide you to the right idea for your current situation, team and organization.

University Commencement Speech

Walking the Talk – I Need Your Help with Failing!

The following is my first draft of a commencement speech to a Graduate school that I’m giving in May. I’d love your ideas and advice.

Family and friends this is a very special group of people. To be awarded an advanced degree requires that the candidate formally or informally make an original contribution to the world’s knowledge. These amazing people are explorers and adventurers. They have demonstrated the courage to push the boundaries of human knowledge. Let us recognize their courage.
I’d like to thank the University for giving me the opportunity for a do over. Speaking at the 2008 commencement ceremony I urged graduates to declare independence from baby boomer conformity. I urged them to think for themselves and to not “sell out” their values as many from my 60’s generation have done.
Over the the past few months – I’ve reflected on that speech and concluded that I made a mistake. Today I correct it.   
Fellow graduates – instead of simply encouraging you to think for yourself…I challenge you to go forth and fail fearlessly.
Yes – I said – fail fearlessly.
It is only by learning to love failure that you can achieve great things.
It’s as basic as the scientific method that you embraced on your journey to this day.
It’s as fundamental as Dr. Deming’s Theory Of Knowledge – PLAN, DO, STUDY, ACT.
It is how we learn anything. It’s how we learn to ride a bike – we try, we fail, we learn, we try again. It’s how we learn to read, to write and to invent amazing solutions to the challenges the world faces.
2019 graduates, you have been given a special gift as a result of your persistence, grit and importantly the support of your family, friends and the University community. 
Now is not the time to become academically “retired in place.” 
Now is not the time to become prudent, proper and puckered.
Now IS the time to become an expert at failing fearlessly.    
Now IS the time to use your degree – as your license to fail.
Use your success that we acknowledge today as a platform for teaching the naysayers, the insecure, and mental scaredy cats of this world about how failure is the foundation for greatness. 
To paraphrase Dr. Deming – how could they know, how could they know, how could they know the value of failing if they’ve never traveled the journey that you my friends have traveled in your journey to this day.
On campus you live in a community committed to learning. As you go forth to the real world – that will not always be the case. To help you I offer you these three simple lessons that I’ve learned:
Fail FAST & Fail CHEAP –  use your creative abilities to find ways to do rapid and cost effective experimentation.
THINK BIG – focus your efforts on projects that are bold and that have the potential to make a meaningful difference in the world.
EMBRACE THE CRAZY – They don’t give patents to people who are prudent.  If your idea is an obvious leap by those skilled in the art, your patent application is rejected. They only give patents to the crazy ones…Author, Stephen King – a man who knows a bit about fear…feels that within all of us is a healthy craziness…Stephen wrote, “I think that we’re all mentally ill. Those of us outside the asylums only hide it a little better – and maybe not all that much better after all.”
So you know I’m not preaching without practicing. My team, set out to invent a way to accelerate the aging of whiskey. In one crazed week we failed 72 times in 7 days. We made horrible, horrible whiskey. And with each failure we got smarter and smarter.
Then one morning – we connected the dots – experiment 13, experiment 30 and 70.  Said theatrically we had transformed the space time continuum for whiskey aging.
Double gold medals, and market success followed. And it all was because of a courage to fail fearlessly. Without failure there will be no learning.   
As Ben Franklin wrote, “Up sluggard and waste not life – In the grave will be sleeping enough.”  Deep inside all of us is magical curiosity. A curiosity that fuels our courage to fail, learn and fail again.
In closing, in recognition of your courage – and the memory of my family’s graduates of this great university – my grandmother, mother, father, brother, sister, son, nephew and niece, Jill Twist, who graduates tomorrow – I drink a toast – with our Brain Brew whiskey – I drink to the college of our hearts always.

Newsletter 22 Key Image-1

You Change the World When You Change Your Mind

The last song of the Broadway musical Kinky Boots is a lesson to everyone “You change the world when you change your mind.”
A mindset of curiosity discovers new ideas.
A mindset of experimentation sparks fresh ideas.
A mindset of learning sees failure as a critical step in the journey of innovation success.
A mindset of discovery enables serendipity.
A mindset of collaboration ignites successful problem solving.
A mindset of responsibility enables a sense of urgency towards change.
In my mind, it breaks down to a simple choice between positive and negative thinking. When we think positively – we unleash the power of the brain to do amazing things. When we think negatively we become a huddled mass of wimpy whining.
Your Mindset Impacts The Output of Your Brain
I read an academic study when working on my book Jump Start Your Marketing Brain about the impact of mindset on thinking. In one series of experiments researchers took groups of adults and in effect “gave them a mindset” when problem solving.   
They gave the groups a series of problems to solve. With each problem they told them they wanted them to think creatively, think outrageously or even think more profitably, etc. And as you might guess, when participants took on a specific mindset they delivered ideas in line with the mindset they had been given.
This is amazing. Even when obviously being manipulated to think a certain way – the mind takes action as it is guided to think.
The secret to changing your life is changing your mind. It doesn’t take money, or contacts, or resources  – it just requires taking responsibility for how you are thinking.
THINK. You are the leader of what is right…your boss, your partner, your community are NOT the leader of you or of what’s right for you. When you have the mindset of the “bigger person” – you generate energy around you that supports the change that’s needed in the world.
As Hamilton sings in the play by the same name in the song Non-stop:
Hey, what are you waiting for?
What do you stall for?
What?